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The challenge
Create a unique visual identity that magically conveys the idea of a solution.
The solution
The use of fanciful elements of witchcraft is recognized today for cinematographic purposes. In view of this, I created an identity that integrated the vowel character "A" with magic, thus integrating it with a sorcerer's hat and inside still the image of one.
The logo typography was created from scratch using the idea of magic (quick and easy solution) to problems.
The logo brought, together with the color gradient, a gradual aspect of change, aiming at the process of movement always occurring in the company in search of new information and solutions.

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